NEWS
Online business is similar to offline business in that a lot of people tend to go windows shopping. This might be because they want to see recent developments, or it might be because they want to compare what their options are. Regardless, potential leads do not always convert into customers during one online session. This means that advertisers need to make sure they can get a person’s attention for a second time. This is called retargeting.Retargeting is used for one of two reasons. Maki... [More]
Even if you are getting high praise for your Search Engine Optimisation efforts, there will always be room for improvement. SEO is a constantly changing arena, and regularly critiquing your practices is a great step to make your efforts more fruitful. This guide hopes to fill in some of the blanks that you may have missed along the way of your SEO journey. If you have not adopted any of these tips yet, you may be missing out.
Social Content Is More Important Than Ever
If you have not been pr... [More]
Author Rank is a little known factor that Google has been looking at for a while now. You have probably seen its effects but you might not have even realised what you are looking at. If you search a topic and see an author and their picture listed alongside the link then you’ve seen Google’s author system in action. It’s another tool Google has created to help promote quality writing across the web and improve their search results.
The basic idea is that now Google will take t... [More]
Advertising online can be an overwhelming experience. There are so many platforms that could reach a wide audience, so which is the best for you? We’ve found the top online advertising platforms that you should consider for your next campaign.
Google AdWords
Google AdWords is typically the most popular way to advertise online. They offer PPC, or pay per click for ad campaigns which allows you to set your budget. This platform allows you to create text, videos, or image ba... [More]
Email marketing may sound a little passé in the age of social media, but this oft-neglected digital marketing tool could be the key to your business’s success. The secret to doing email marketing right is all about your strategy. Ensure that your business is utilizing these crucial email marketing strategies today to really make the most of this potentially powerful means of communication.
Engage with your customer from the start. Your email’s subject line is probably the mo... [More]
The Google algorithm is constantly changing, so it’s vital to keep on top of your website’s SEO to avoid being left at the bottom of the pile. Use these tips to ensure that your customers are finding your website today.
Speed up your site. This tip has nothing to do with keywords or any of the factors you may normally associate with SEO. It’s all about the speed of your website. If your site is running slowly, visitors are less likely to want to wait around to see what you hav... [More]
Thinking about changing your hosting plan or buying a new hosting plan for your website? You’ve come to the right place. We’ve drawn up a list of the different types of web hostingplans available to help you decide the best option for you.
Indeed, there are many ways a site can be hosted. What’s best for your site will depend on your budget, preferences and the site’s needs. Read ahead and find out which hosting plan type will be best suited to your requirements.
Cloud... [More]
You’ve bought a website, got your business inventory or services listed, and you’re now waiting for the clients to come through to contact you. If websites are like shops, then SEO is akin to directing potential consumers towards your shop. Without any kind of ongoing SEO, there will – virtually – be no traffic going to your website. Beyond that, SEO is also about creating content that engages potential prospects and makes people want to spend more time on your site.
... [More]
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