Search engine optimization, otherwise known as SEO, is the process of optimizing a website in relation to relevant and frequently searched key phrases so that the website achieves a higher ranking on the search engine results page (SERP). In short, when a potential customer enters the key phrases into major search engines such as Google, the website should appear on the first page of the results.

A high SERP ranking puts your website front and centre of potential customers who are actively looking for the products and services that you offer. This increases your potential to lifting traffic levels to your website significantly and in turn, bringing in more leads and sales.